Sega worked directly with ASTOUND to design and fabricate an immersive branded environment at Licensing Expo, ultimately to promote the newly separated Sonic Boom franchise.
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The 20· x 30' booth included several life-sized characters that provided photo opportunities and a heightened level of engagement for visitors, while-in keeping with their ongoing trend-the exotic tropical theme was carried out through the exciting environment.
ASTOUND ARCHITECTURAL FABRICATION
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