As one of the largest franchisees in Canadian retailing, with 1300+ stores nationwide, Shoppers wanted to offer customers the opportunity to experience its 'Top Picks’ daily in-store promotions using augmented reality without the hassle of downloading another app.
We worked with Cosette to build part of this pilot program to showcase the Shoppers Top Picks product line, shoppers and visitors alike were invited to a pop-up activation and see a virtual clone of the product come to life.
ASTOUND was tasked to implement the web-based technology to dynamically showcase the products in a simple, accessible, and immersive way. We used a react, three.js and ar.js framework to create an accessible web app solution.
This meant that any visitor with a smartphone could access the experience via visiting a simple website URL. They would then be able to point and scan the object marker to create a 3D overlay they can then manipulate, inspect, and learn more about without the commitment of downloading any apps.
By rapidly prototyping in-house, we tested lighting conditions, the robustness of markers, modeling, and optimizing hyper-realistic product models for in-browser rendering before finally deploying on-site.
The final WebAR app ensured that the AR experience would live beyond the physical marketing activation. Visitors were given takeaway fliers that allowed them access elsewhere and share with others.
ASTOUND ARCHITECTURAL FABRICATION
astoundarchfab.com
