As the launch to a Canada-wide contest, TELUS Small Business wanted to increase brand awareness and inspire young entrepreneurs through a one-of-a-kind ‘elevator pitch’ event that would travel to strategic markets across the country. The inaugural event was filmed to produce a promo video for the touring event.
The standalone elevator was designed to fully simulate a real elevator which allowed participants to enter and have 60 seconds to pitch their small business idea in the hopes of winning the grand prize of $100,000. The first stunt popped up in Liberty Village, Toronto and allowed 20 entrepreneurs the unique chance to pitch live to the one and only, Arlene Dickenson.
As the event toured Canada, participants has the opportunity to interact with a unique touchscreen interface that will upload their 60-sec pitch video direct to the contest page.