Topcon partnered with ASTOUND at ConExpo to showcase their advancements in machine control solutions. This included their innovative tilt rotator functionality for the Automatic Excavator system and their SmoothRide solution- which is a cloud-based logistics mobile application for asphalt paving workflow. Working closely with Topcon, our design team worked on estimating, engineering, detailing, fabricating/warehousing, graphic specialization, & logistical planning.

Topcon now holds the most successful show at ConExpo, as they surpassed the record for the most sales in a single day.


Topcon was able to captivate attendees at ConExpo by utilizing overhead lighting and large LED/video components. The overhead lights would dim and a countdown would appear on all the LEDs- which signaled guests to the stage for a presentation. Professional driver, James Roe Jr., along with an F3 car, made an appearance to demonstrate Topcon’s SmoothRide solution. Finally, at the back of the booth was a VIC (Very Important Customer) lounge where customers could relax while enjoying a complimentary beer.