Toronto Raptors
Free Agent Trailer
ASTOUND worked with Sid Lee and MLSE to design an experience for a free agent player as a reminder of his time with the Toronto Raptors.
Our Job
Build a trailer in two weeks and wait patiently for the call to meet the free agent. (Due to scheduling and secrecy around the team meetings, we had to develop a mobile experience that could meet up with the player wherever he was.)
Dark upon entrance, you can only hear the chanting of the crowd in the background : “We the north, we the north.” Lights come up and reveal the space. As you walk further into the space, video begins and you are taken on a journey through past, present and future of the Raptors with this player.
The content leads you into the space past an artistic basketball installation representing the starting player numbers and the free agent’s #2 front and center—as well as a customized Canada Goose display featuring all one-of-a-kind clothing specific to the pending Canada Goose partnership…ultimately ending at the feature “BOOK” and Trophy Display.