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TORONTO RAPTORS TRAILER
SID LEE | MLSE
Due to scheduling and secrecy around the team meetings, we had to develop a mobile experience that could meet up with the player wherever he was. The trailer was built start to finish in two weeks and sat waiting patiently for the call to meet the free agent player.
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Dark upon entrance, you can only hear the chanting of the crowd in the background – “we the north, we the north”. Lights come up and the entire space is revealed. As you walk further into the space the video content begins and you are taken on a journey through past, present, and future of the Raptors. The content leads you into the space past an artistic basketball installation representing all of the starting player numbers and the #2 front and center, a customized Canada Goose retail display featuring all one of a kind clothing specific to the pending Canada Goose partnership ending at the feature “BOOK” and Trophy Display.
ASTOUND ARCHITECTURAL FABRICATION
astoundarchfab.com
