Travis Mathew contracted ASTOUND to develop a mobile retail experience where attendees had the opportunity to interact with the brand on the road at various golf courses and tournaments. ASTOUND worked closely with Travis Mathew to integrate their newest asset, the trailer, into their retail strategy. We developed the customer journey by strategically designing and outfitting the interior of the trailer for a seamless experience. ASTOUND provided expertise and fabrication with respect to flooring, custom cashwrap, custom retail fixtures, accessory lighting, graphics, the gaming wall and more.
These custom truck trailers allowed for quick and effortless set up by local crews while delivering a consistent and immersive pop-up retail experience to all locations on the road tour. Fans could easily access the trailer once they came off the golf course, or from spectating, and could grab food or drinks to socialize on the deck and engage with the brand.