TWEED PRIDE FLOAT

FESTIVAL ACTIVATIONS

OVERVIEW

Tweed offered a colorful presence at a series of Pride Parades across North America with their custom parade float built around an 18-wheeler flatbed truck. The custom float featured a floral skirt on each side, a DJ, a choir group, and four drag queens to keep the crowd engaged throughout the ceremonies.

 

EXPERIENCE

Through the duration of the parade, the choir group onboard the float – Choir! Choir! Choir! – engaged the crowd through sing-a-long songs and throwing flowers into the crowd while the team of drag queens encouraged participation and enthusiasm through dance and guiding the crowd to follow along with lyrics on one of two monitors. A team of brand ambassadors followed alongside the float to hand out more flowers to eager crowd members.