TWITCH 

As Twitch entered their first partnership ever with an NFL team, the main challenge was creating awareness and consideration for the Twitch brand. Allegiant Stadium will not only host gaming events (TwitchCon, esports, etc.) but will also host non-gaming events that are tangential to gamer interests. While gamers tend to have many affinities, sports and music are generally the closest concentric circles of interest. Allegiant Stadium will house a multitude of events - pro and college sports, top-tier concerts and major tours, esports and more – and Twitch's presence will allow them to continue to drive brand equity and awareness amongst these audiences, who are likely unaware of Twitch today, but could be highly engaged with Twitch in the future.