VIP SIDELINE LOUNGE
This paragraph is where we can describe our relationship with this particular client. We'll describe all the the different services we provide for them, how long we've worked together as well as goals for the future.
Twitch entered a partnership with the Las Vegas Raiders as a founding partner of Allegiant Stadium. The partnership includes a VIP Twitch sideline lounge, where fans could immerse themselves into the Twitch brand. Twitch had a vision to create a brand environment that perfectly reflects their position as founding partners of one of the most exciting teams in football and their world class stadium.
As Twitch entered their first partnership ever with an NFL team, the main challenge was creating awareness and consideration for the Twitch brand. Allegiant Stadium will not only host gaming events (TwitchCon, esports, etc.) but will also host non-gaming events that are tangential to gamer interests. While gamers tend to have many affinities, sports and music are generally the closest concentric circles of interest. Allegiant Stadium will house a multitude of events - pro and college sports, top-tier concerts and major tours, esports and more – and Twitch's presence will allow them to continue to drive brand equity and awareness amongst these audiences, who are likely unaware of Twitch today, but could be highly engaged with Twitch in the future.
Twitch Lounge, located on the main concourse at Allegiant Stadium, is a unique hospitality experience which puts fans at the heart of the stadium experience. The lounge features Twitch's unique live streaming capabilities and active community to a variety of entertainment experiences that will take place at the Allegiant Stadium in the years ahead. Twitch will continue to develop this 26,000 sq ft premium club space into an engaging, interactive experience that effectively introduces the brand and product to all those in attendance on not just game days, but other marquee events and everyday tours.