VIRGIN MOBILE POP-UPS

FESTIVAL EXPERIENCES

 

OVERVIEW:

In an effort to strengthen brand awareness, Virgin Mobile leveraged Montreal’s annual Osheaga Music & Arts Festival as a platform to engage with key youth markets through a variety of unique activations and social media opportunities.

 

 

EXPERIENCE:

For those fortunate enough to have VIP status, Virgin offered an exclusive Members Lounge tent where VIP festivalgoers could enjoy some comfortable seating under the sun and shorter bar lines. The Members Lounge was indicated with an LED-lit Heart which towered above the tent, all located on an elevated platform for one of the best views of all the action. In addition to the Members Lounge, Virgin Mobile also installed a custom Heart Archway on the festival grounds which provided guests with a one-of-a-kind photo opportunity to share on social media.