ASTOUND Group won sole source status with this client to design, produce and install new corporate branding in their facilities throughout North and Central America. We work with the Schneider Electric Real Estate teams to target these many facilities throughout the year. The Real Estate team has been on a pathway to create the “workplace of the future” for its employees and see the communication of the corporate marketing message to visitors and employees as a key to their success.
Visitors would be either clients or partners and would have a more limited experience than that of employees. Visitors would check-in at registration and normally be given a tour which ends in a conference room. Innovation Hubs, which are always very customer-facing, are being phased into multiple facilities. The employee experience dives deeper into the facility, i.e. workstations, breakrooms and public facilities, where we can bring into the marketing mix the local culture and hallmarks of each facility.