Shure needed an interactive booth to promote the launch of their 2 new Aonic wireless products-- the Aonic 215 True wireless earbuds and the Aonic 50 wireless headset.
With our help, we were able to appeal to consumers who share a love of music and content creation by creating an immersive product demo. ASTOUND was able to meet a tight deadline by utilizing a combination of existing assets and designing the "Upgrade to Concert Class" experience.
To stand out at a high-caliber event like CES, Shure worked with ASTOUND to let their audience experience a real-world experiential setting called "Upgrade to Concert Class." Taking inspiration from an airline safety video, attendees checked in at the front counter and were handed the new wireless products.
Once seated in an alluring representation of an airline fuselage, they were guided through a storyline that weaved through the details that make Aonic innovative. The product features adjustable noise canceling with environment mode, which allowed users to fine-tune how much of the outside world to be let in.