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Concept Development

Your Concept Development Agency

Dedicated to transforming your ideas into reality.

ASTOUND is your go-to Concept Development agency, dedicated to transforming your ideas into reality. Our team specializes in conceptualizing and developing innovative solutions tailored to meet the unique challenges and opportunities of your business. From initial brainstorming to final strategy formulation, we ensure that every concept is crafted with precision, creativity, and a deep understanding of your objectives.

See the work

Selected work



Lululemon
Retail Façades

Lululemon contracted astound to facilitate the fabrication and installation of their new custom storefronts for stores across toronto.



Madame Tussauds
Marquee Facade

To amplify their streetside presence, Madame Tussauds replaced their fabric canopy signs with a custom theatre-style marquee façade.



Nike
Flagship Store
Façade & Staircase

ASTOUND joined an all-star team of designers and architects on a journey from inspired ideation to the creation and installation of massive yet airy glass-and-steel elements crafted to immerse consumers into a Nike experience. The façade of Nike’s new Canadian flagship store featured 2,000 square feet of digitally printed, fluted panels suspended by just 36 connections to the base building; the store’s staircase—suspended from the interior slab assemblies—creates an oversized form that appears to float off the floor.



Holt Renfrew
'Gifts Come True' Campaign

Holt Renfrew launched their national holiday campaign across Canada to build their reputation as an innovative high-end retailer.

Frequently Asked Questions

What is a concept development firm?

A concept development firm specializes in creating and refining ideas for products, services, or marketing strategies. These firms work closely with clients to brainstorm, design, and prototype new concepts, ensuring they are viable, marketable, and aligned with the client's business goals.