Immersive / Experiential Retail
Experiential and Immersive Events
Creating Engaging Events
Transform your audience engagement with ASTOUND’s Experiential and Immersive Events services. As a full-service immersive events and experiential retail agency, we specialize in crafting engaging marketing campaigns that captivate audiences through innovative, sensory-enriched experiences. From dynamic digital landscapes to interactive physical settings, our team designs and delivers immersive environments that not only attract but also deeply involve participants, creating memorable connections between brands and their consumers.
Whether for product launches, brand activations, or promotional events, ASTOUND integrates cutting-edge technology and creative storytelling to develop custom experiences that resonate with today’s consumers. Our approach ensures that each campaign, from concept to launch, is uniquely tailored to meet your strategic objectives while pushing the boundaries of conventional retail and event experiences.
We provide end-to-end solutions for:
- Retail Activations / Tentpole Events
- Immersive / Experiential Retail
- Shop-in-Shop
- Pop-up Retail
- Interior and Environmental Design
- Store Façade and Exteriors
- Fixtures, Fit and Finish
- Customer Journey Mapping
- Permanent and Semi-Permanent Fabrication
- Custom / Experiential Hoarding
- Digital Integrations / Mixed Reality Experiences
- Wayfinding & Signage
- Window Displays
- Seasonal & Holiday Activations
Selected work
Kilburn was seeking a reliable and premium fabrication partner that they could trust with highly accurate fabrication and install.
Our job: Help one of the world’s premium brands stage a 45-minute presentation across the three locations that also served as a symbol for sustainable energy management. We used Niagara Falls between New York and Ontario to represent that overwhelming force of natural hydropower.
Following the 45-minute presentation from across the three locations, the kinetic walls opened up and the LED wall retracted off-stage to reveal the Falls. After the presentation, the VIP guests had the opportunity to take some beautiful photos with the vehicle and falls in the background.
The Crystals Mall played host to an exclusive one-day event which gave luxury retailers from the mall each a premium environment to display one of their key products.
Frequently Asked Questions
What is an immersive event?
An immersive event is a type of experience that completely envelops the attendees' senses, drawing them into a cohesive and interactive environment. These events use a combination of space design, technology, and content to create a fully engaging experience that encourages active participation and emotional connection with the event’s theme or brand.
What do you mean by immersive experience?
An immersive experience refers to any encounter designed to completely engage the participant's senses and attention. In a marketing or retail context, it involves creating a controlled environment where every element — from visual and auditory stimuli to interactive elements — works together to fully absorb and captivate the user, often blurring the lines between reality and digital or fictional worlds.
How do you create an immersive event?
Creating an immersive event involves several key steps:
- Concept Development: Start with a strong, clear concept that offers potential for engaging storytelling.
- Technology Integration: Utilize technologies such as VR, AR, projection mapping, and soundscapes to enhance the sensory experience.
- Environment Design: Design the physical space to support the story and technology, ensuring every element contributes to the immersive atmosphere.
- Interactive Elements: Incorporate interactive components that encourage participant involvement, making the experience personal and memorable.
- Thematic Consistency: Maintain thematic and narrative consistency throughout all elements of the event to keep participants fully immersed in the experience.
What is an example of an immersive environment?
An example of an immersive environment could be a pop-up shop for a new product launch that uses augmented reality to allow customers to see how the product works in various scenarios within a digitally enhanced real-world setting. Another example is a themed escape room that uses narrative, decor, sound, and interactive puzzles to completely engage players in the storyline.