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Shop-in-Shop

Shop in Shop Design

Creating Engaging Shop in Shop Designs

Elevate your retail strategy with ASTOUND’s Shop-in-Shop Design services. As a full-service marketing agency, we specialize in creating unique and engaging shop-in-shop environments that draw customers and enhance their shopping experience. Our team expertly designs these spaces to reflect your brand’s aesthetic and values while maximizing the use of retail space to spotlight specific products or collections.

Whether you are a host retailer or a brand looking to expand your presence within existing stores, ASTOUND provides comprehensive shop-in-shop solutions from concept to launch. Our designs not only attract attention but also encourage interaction and sales, creating a distinctive presence within a larger retail environment.

See the work

Selected work



Adidas
Shop-in-Shop

Our partner needed to transform a Sportchek store in Maple Leaf Square right before the pre-season home game for the Toronto Maple Leafs.



Boszko & Verity
CN Tower Gift Shop

ASTOUND's trade experts fulfilled three uniquely designed features within the space that create visual impact throughout the visitor journey.

Frequently Asked Questions

What is a shop-in-shop concept?

The shop-in-shop concept involves a brand or retailer setting up a designated space within another retail store to sell its products. This allows brands to benefit from the foot traffic and customer base of the host store while maintaining their unique brand identity and offering a specialized selection of merchandise.

What is a shop in a shop called?

A shop within a shop is commonly referred to as a "shop-in-shop" or sometimes as a "store within a store." This retail strategy allows brands to establish a presence within larger retail environments, distinguishing their specific products or services in a dedicated space

What is the SiS concept in retail?

SiS stands for "Shop-in-Shop." This retail concept allows one retailer or brand to rent space within another retailer's store to sell its products. It is a strategic collaboration that benefits both parties: the host gains rental income and potentially increased traffic, while the guest gains access to established customer bases and physical retail presence without the overhead of operating a full store.

Why shop in store?

Shopping in-store offers several benefits over online shopping. It allows customers to see, touch, and try products before buying, provides instant gratification without waiting for shipping, and can offer a richer shopping experience through personalized service and immediate customer support. Additionally, in-store shopping can be a social activity and provides the opportunity for impulse buys based on in-store promotions and interactions.